The Book Speaks

                                                   And before you all come for me with: “Do you even know what a mayor does?” “Is he YOUR Mayor/MLA?” “Why are you invested — did a meme bring you here?” Please. Relax. Breathe. No, this is not a “he’s cute” crush. This is a communication-strategy-branding-content-engineering crush. The kind that hits only when someone has cracked the code to making politics feel human, relatable, and weirdly binge-watchable. Also you can't just tell me he doesn't give Mayor Paul Vibes(Ginny & Georgia) I’m here because this campaign is an absolute case study , and for once…keep your pre-conceived notions aside...just once… hear me out. 1. The Relatability Blueprint (aka: Why He Feels Like “One of Us”) Let’s start with the obvious: Over 36% of NYC’s population is between 18–34 , making young voters o...

                                                         Hey there people, super glad if even one of you reads this, and to all those who have recently been added to my profile, Isha used to write, she used to read a lot of books, and had a lot of fun doing all of it. Ok let's start like this, one fine evening, a good cozy weekend evening when I was chilling and watching "As Good as it gets"(Amazing movie btw 100/100, do watch) A friend came over, and in the middle of all our random chatter, he hit me with "So what do you do beside work and getting stressed about it??" It took me 15 seconds and a lot of thought to admit it — I used to write. “Oh, that’s great! Why don’t you anymore?” he asked. I didn’t really have an answer The only time words failed me,  The answer maybe is!!!! that Life happened. Got caught up...